Your Consumer Segment - Jayson Lusk

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Food insecurity is a reality for 16% of the public and 32% are waiting for their next pay check before they can buy food. Trends like this matter and are now being discovered by the Center for Food Demand Analysis and Sustainability at Purdue University. The Head of the Center and Head of the Purdue Ag Econ. Department, Dr. Jayson Lusk believes that to be successful in the food business you must understand your consumer segment and what it is that they are caring about. To fill that need Purdue has launched a monthly Sustainable Food Purchasing Index. What matters in your segment? www.purdue.ag/cfdas

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About Table Talk

The Farm To Table Talk podcast is a virtual table for conversations about ideas, insights, and journeys of chefs, farmers, policymakers, researchers, NGOs and the food-focused public about our food and how it is grown, prepared and shared throughout society. The host, Rodger Wasson is a food and agriculture veteran. Raised on his family’s farm in Central Illinois, he has worked for and with every size, type, and age of farmers and aspiring farmers. Whether new, old, big or small, they are all part of today’s food movement. The Farm to Table Talk podcasts are for those interested in journeys within the modern food system and the stories behind our every bite. Contact rodger@idea-farming with your thoughts, suggestions or questions.