Organic Check-off? — Marty Mesh, FOG and Melody Meyer, UNFI

Growing the organic industry, from farms to tables, will require more research and better communications with consumers who are often confused by misleading food marketing strategies. To do the job right, there needs to be a system to raise funds from the industry. Marty Mesh the Executive Director of the Florida Organic Growers and Melody Meyer, Executive Director of UNFI believe that the answer is a national “check-off” program with assessments collected from Organic farmers and companies on the certified organic products they produce and market.

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