Provenance Matters - Kristin Kiesel, UC Davis

$\"\"$ The growing local food movement is connecting consumers with how, where, and by whom their food is produced. \”Yet small farmers and food businesses struggle to sell their goods to local buyers at profit-generating prices.\” A study from UC Davis argues that authentic regional brands rather than labels defined by the proximity of production can capture complex consumer values, support farming communities, and attract new food entrepreneurs. Dr. Kristin Kiesel is a UC Davis Professor who co-authored \”New Marketing Opprtunities for Local Food Producers\” and joins our podcast for table talk about what marketing \’Provenance\’ means to consumers, retailers, restaurants and farmers. https://kiesel.ucdavis.edu/

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About Table Talk

The Farm To Table Talk podcast is a virtual table for conversations about ideas, insights, and journeys of chefs, farmers, policymakers, researchers, NGOs and the food-focused public about our food and how it is grown, prepared and shared throughout society. The host, Rodger Wasson is a food and agriculture veteran. Raised on his family’s farm in Central Illinois, he has worked for and with every size, type, and age of farmers and aspiring farmers. Whether new, old, big or small, they are all part of today’s food movement. The Farm to Table Talk podcasts are for those interested in journeys within the modern food system and the stories behind our every bite. Contact rodger@idea-farming with your thoughts, suggestions or questions.