Responsibly Grown–Edmund LaMacchia, Whole Foods

Consumers, especially Millennials, want their food to be \”responsibly produced\”. Whole Foods Markets are taking more steps to meet that demand at their over 400 stores and their brand new \”365\” store format. The Global VP of Perishables, Edmund LaMacchia explains the Vision, lessons learned and future of providing shoppers with truly responsibly produced food, Organic and Conventional if it meets 8 criteria. Communications and marketing of \”responsibly grown\” will continue to improve and to be a focus.