Smart Label Down Under - Paul Ryan and Rob Mackenzie

$\"\"$ Food fraud and political tensions have heavily impacted Australian farmers exporting products to international markets. Traceability and provenance are essential to fighting food fraud and opening new export markets for farmers, producers, processors and consumers who deserve to know they’re getting exactly what they purchased. Fourth generation Black Angus beef farmer, Rob Mackenzie, has been getting his hands dirty, working to strengthen Australia’s supply-chain visibility by implementing Aglive’s paddock-to-plate platform. Paul Ryan the Managing Director of AgLive and Rob Mackenzie join Farm To Table Talk to explain how new technology fights food fraud with stories in smart labels that traces provenance and production practices from the table back to the farm. www.australianangusbeef.com.au www.aglive.com

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About Table Talk

The Farm To Table Talk podcast is a virtual table for conversations about ideas, insights, and journeys of chefs, farmers, policymakers, researchers, NGOs and the food-focused public about our food and how it is grown, prepared and shared throughout society. The host, Rodger Wasson is a food and agriculture veteran. Raised on his family’s farm in Central Illinois, he has worked for and with every size, type, and age of farmers and aspiring farmers. Whether new, old, big or small, they are all part of today’s food movement. The Farm to Table Talk podcasts are for those interested in journeys within the modern food system and the stories behind our every bite. Contact rodger@idea-farming with your thoughts, suggestions or questions.