No matter the size of the farm, access to information about whatever is being grown can make the difference between simply “sustaining” or thriving. While technology at first favors giant enterprises, advances have put the answers from the “Cloud” literally in the hands of any one in the food chain, from seed to table. Martha Montoya is the Founder and CEO of AgTools Inc, a cloud-based data service providing information on over 500 fruits, vegetables, herbs, nuts and ornamentals. From their “Cloud” comes over 71 million records of global data from universities, government agencies, research institutes, industry associations, weather services and other sources to farmers and their customers. How empowering information is accumulated and what/where is “the cloud” is the point in this Farm To Table Talk conversation.
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