Virtually Organic - Laura Batcha, OTA

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The unprecedented COVID-19 pandemic this year — and its enormous impact on our everyday lives – has already had dramatic consequences for the organic sector in 2020. As shoppers search for healthy, clean food to feed their at-home families, organic food is proving to be the food of choice for home. “Our normal lives have been brought to a screeching halt by the coronavirus\” says the CEO of the Organic Trade Association, Laura Batcha. Laura joins Farm To Table Talk having just wrapped up the first ever virtual annual meeting of the Association. The over 650 members connected by Zoom were assured that consumer\’s commitment to the Organic label has always resided at the intersection of health and safety, and is expected to strengthen as the public gets through these unsettled times. www.ota.com

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About Table Talk

The Farm To Table Talk podcast is a virtual table for conversations about ideas, insights, and journeys of chefs, farmers, policymakers, researchers, NGOs and the food-focused public about our food and how it is grown, prepared and shared throughout society. The host, Rodger Wasson is a food and agriculture veteran. Raised on his family’s farm in Central Illinois, he has worked for and with every size, type, and age of farmers and aspiring farmers. Whether new, old, big or small, they are all part of today’s food movement. The Farm to Table Talk podcasts are for those interested in journeys within the modern food system and the stories behind our every bite. Contact rodger@idea-farming with your thoughts, suggestions or questions.