Virtually Organic – Laura Batcha, OTA

 

The unprecedented COVID-19 pandemic this year — and its enormous impact on our everyday lives – has already had dramatic consequences for the organic sector in 2020. As shoppers search for healthy, clean food to feed their at-home families, organic food is proving to be the food of choice for home. “Our normal lives have been brought to a screeching halt by the coronavirus” says the CEO of the Organic Trade Association, Laura Batcha. Laura joins Farm To Table Talk having just wrapped up the first ever virtual annual meeting of the Association. The over 650 members connected by Zoom were assured that consumer’s commitment to the Organic label has always resided at the intersection of health and safety, and is expected  to strengthen as the public gets through these unsettled times. www.ota.com

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