Working for Peanuts – Erin Sastre & Tyler Towne



Masked or not, face to face marketing can\’t be beat; because  wherever you are in the food chain it is best to have direct contact with customers.  Erin Sastre and Tyler Towne are literally doing that for Planters Peanuts as they drive a giant peanut thousands of miles back and forth across the country. On a bright Fall morning we find them in front of the Zoo where families come to see them and their Peanut Mobile.  They find the \”Peanutters\” , safely masked, and offering nut packs, information and friendliness to everyone who accidentally found them or had heard they were in town from local media or their website,  Although 2020 has been beyond challenging for  direct contact between farmers, manufacturers, distributors, retailers, restaurants and consumers. Safely done, it is important and these Peanutters share that magic with Farm To Table Talk.