Solving the childhood obesity crisis is being tackled by a public/private partnership that finally brings true marketing power to the effort. From the honorary Chairman, First Lady Michelle Obama to celebrities like MVP Steph Curry, important goals have a better chance to deliver than ever before. The Chief Marketing Officer of the Partnership for America, Drew Nannis, explains the FNV campaign (Fruits and Vegetables)and why a rock solid marketing effort will lead to a Healthier America!
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