Building a bridge from where Agriculture is now to where the public and policy makers want it to go is advisable. Even for the best of reasons ranchers are not able to just flip a switch to new prevailing expectations without suffering from unintended and under considered consequences. States like California that are out front with new initiatives make it especially difficult to be competitive with producers in states that aren’t making such big moves. Jack Hanson, Willow Creek Ranch, is a cow-calf rancher in Lassen County has experienced the opportunities and recognizes the challenges that a bridge to the future might address.
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