Craft Meat Revolution – Joe Heitzeberg

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Some of us know quite a bit about the coffee beans in our coffee, including the farmers that grew the beans; but what do meat-lovers really know about the meat on our plates? Joe Heitzeberg a founder of Crowd Cow and co-author of Craft Beef is stepping up to answer the questions of meat eating consumers who care. Crowd Cow works directly with independent farmers across the country to bring high quality craft beef to their doorsteps, complete with stories about the farm and farmers who raised it. Are the foods you eat \”Craft\” or \”Commodity\” and why does that matter? Joe Heiteberg joins Farm To Table Talk to explain his passion for great tasting beef and to discuss the care, feed and breeds that satisfy our appetite, and our conscience. www.craftbeefbook.com www.crowdcow.com

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About Table Talk

The Farm To Table Talk podcast is a virtual table for conversations about ideas, insights, and journeys of chefs, farmers, policymakers, researchers, NGOs and the food-focused public about our food and how it is grown, prepared and shared throughout society. The host, Rodger Wasson is a food and agriculture veteran. Raised on his family’s farm in Central Illinois, he has worked for and with every size, type, and age of farmers and aspiring farmers. Whether new, old, big or small, they are all part of today’s food movement. The Farm to Table Talk podcasts are for those interested in journeys within the modern food system and the stories behind our every bite. Contact rodger@idea-farming with your thoughts, suggestions or questions.