Regenerative small and mid-size livestock producers are beginning to see potential solutions to their marketing problems. Direct sales are happening on line, at Farmers Markets and to Restaurants but the links to larger institutions where there is need for grinding, braising and stew meats in large quantities is lacking. These are exactly the cuts that small to mid size ranches have trouble marketing so instead they accumulate in their freezers. Michael Dimock, the President of Roots of Change, sees this changing as work begins with the USDA, CA Department of Food and Ag and the University of California System (that feeds up to 600,000 people a day). Ultimately the sufficient quantities of product will be pooled to supply large institutions with regenerative locally produced meat as an alternative to product that may currently be sourced and blended from an assortment of countries on other continents. www.rootsofchange.org
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