Organics are still a small share of all food but it is a fast growing share. Reasons for the increasing demand include quality improvement, product variety, availability and growing consumer awareness that USDA Certified Organics actually stands for something unlike many other label claims. There was a time when Organics were generally viewed as inferior in appearance, consistency and yields but that was decades ago. Today organic products and organic farming itself can stand the test of side by side comparisons. Pioneering organic and conventional farming side by side demonstrations has been the Rodale Institute. Whether out in the fields or at their Pennsylvania headquarters, Rodale\’s expert staff are helping grow the organic movement and assisting farmers through rigorous research, education, and outreach.The Executive Director of Rodale Institute, Jeff Moyer is a world renowned authority in organic agriculture with expertise in organic crop production systems including weed management, cover crops, crop rotations, equipment modification and use, and facilities design. Jeff brings a farmer’s perspective and approach to issues in organic agriculture. He joins Farm To Table Talk to share what today\’s Organics means to farmers and consumers.