QR codes can add important farm and ranch stories to menus wherever increasingly curious customers are purchasing food. Coming out of the pandemic, consumers began seeing QR codes with menu selections that allowed them to order at the new outdoor sidewalk venues without handling traditional menus. Although restrictions have eased, QR codes have not gone away and in fact are becoming more prevalent —
sometimes allowing consumers to see precisely where their food purchase came from and how it was produced. Eric Seymour, VP of Channel Programs with www.meandu.com sees restaurant owners banking on technology and consumers welcoming smart tech personalization that could include taking diners on a virtual trip to the origin of their orders.
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