Successfully growing crops or livestock is a lonely enterprise without some help. In many industries that help in the form of research, education and promotion is funded by a state or federal checkoff. While everyone must financially support this work, too few people step up to volunteer their time and judgement to plan and oversee the work done for the benefit of all. One of those who has stepped up is Jimmy Taylor a cattle rancher from Oklahoma and a member of the Beef Promotion Operating Committee where he has been the Chairman of the Cattlemen’s Beef Board. Farmers and ranchers should take their turn at stepping up to give back to the industry that has done so much for them. It’s time to lead on Ranch to Table Talk.